最近，應Omnicom的要(yao)求(qiu)，億維翻譯(yi)(yi)北京翻譯(yi)(yi)公司(si)為其提供了專業的移動廣告(gao)翻譯(yi)(yi)服務。

本次翻譯的(de)成果摘錄(lu)如(ru)下(xia)：

提供營(ying)銷傳(chuan)播及媒(mei)(mei)體(ti)投資解決方案(an)的(de)(de)領先(xian)專業機(ji)(ji)構浩騰媒(mei)(mei)體(ti)，于16日發布移動廣告(gao)(gao)調(diao)(diao)研(yan)報(bao)(bao)告(gao)(gao)DIVE MOBILE，該報(bao)(bao)告(gao)(gao)涵(han)蓋了(le)一、二、三線的(de)(de)7個不同城市(shi)，定量調(diao)(diao)查研(yan)究消(xiao)費者(zhe)(zhe)對于移動廣告(gao)(gao)的(de)(de)不同態度(du)(du)和反(fan)饋。作為(wei)同類(lei)報(bao)(bao)告(gao)(gao)的(de)(de)首創，DIVE MOBILE探索了(le)各線城市(shi)的(de)(de)消(xiao)費者(zhe)(zhe)對移動廣告(gao)(gao)所(suo)持態度(du)(du)的(de)(de)差異(yi)、智能手(shou)機(ji)(ji)對比其他設備對消(xiao)費者(zhe)(zhe)購買意愿(yuan)的(de)(de)影響(xiang)，以及當(dang)消(xiao)費者(zhe)(zhe)無(wu)意中(zhong)點擊到廣告(gao)(gao)會有何反(fan)應等問(wen)題。浩騰媒(mei)(mei)體(ti)指(zhi)定IFOP Asia為(wei)該報(bao)(bao)告(gao)(gao)的(de)(de)調(diao)(diao)研(yan)合作伙伴。

OMD China has launched DIVE?MOBILE, a quantitative research report that studies consumers’ attitudes and reactions towards mobile advertising covering 7 markets in China across tier 1, 2, and 3. The growth of mobile has been well documented. DIVE MOBILE finds that Consumers have a complex relationship with mobile advertising; More consumers in tier 3 choose to ignore mobile advertising than in tier 1 and tier 2; The potential for mobile advertising is significant; People who are annoyed by mobile advertising will still notice them, but those interested in ads are 2.4 times more likely to purchase product; And practical information is the most voted reason for consumers to engage with mobile ads.

億維翻譯移動廣告翻譯熱(re)線：010-64363677